Creative Hubs and Urban Development Goals (UK/Brazil)

Creative Hubs and Urban Development Goals (UK/Brazil) was developed by researchers from Queen Mary University of London (QMUL) and Universidade de São Paulo (USP), building upon the methods used by QMUL researchers on the four-year project Creativeworks London, funded by the AHRC.

It was aimed at two goals: (a) to map the activities of two hubs int he city of São Paulo, in order to identify their impact on the local economies and territories; and (b) to implement creative vouchers along the same guidelines of the Creativeworks London (CWL) project, to foster collaboration between university and creative entrepreneurs, micro and small creative enterprises, aiming at the economic sustainability of São Paulo’s creative class.